I design the commercial operating model and implement it with your team, until revenue becomes predictable: clear processes, clean data, reliable forecasts. Accelerated with AI and automation.
Analytical rigor from management consulting, combined with commercial leadership in mid-sized companies, startups and venture building. I don't just design the commercial operating model, I help build it and make sure it holds up in day-to-day business.
forecast accuracy that best-in-class sales orgs reach. Fewer than half clear 75 percent.
more sales capacity freed up when routine and admin work gets automated instead of eating selling time.
one partner, from diagnostic to live forecast infrastructure.
Industry benchmarks: Gartner (forecast accuracy), McKinsey (sales capacity).
From a fast diagnostic to full forecast infrastructure. Modular, combined to fit.
Where is revenue leaking?
A fast read on pipeline, forecast and CRM setup. Where revenue leaks, and where the fastest lever sits.
How does revenue become predictable?
The commercial operating model: roles, processes, KPI cascade. The structure predictable revenue is built on.
Why won't the team use the CRM?
Your CRM as a reliable backbone instead of a data graveyard. Set up cleanly and wired into AI and automation, so the team actually uses it.
Which forecast can leadership trust?
From raw-data chaos to a forecast leadership trusts. A clean data pipeline and business intelligence, set up vendor-neutral.
What's eating your team's time?
The commercial workflows that drain your team, automated: data entry, reporting, lead routing, review workflows. Automation takes the routine, AI drafts where judgment is needed. The decision stays with your team.
Who thinks commercially with you?
An ongoing retainer and strategic 1:1. A sparring partner at eye level for CCOs, CROs and founders.
Trained in consulting at KPMG, grown in startups, most recently Sales Director with the remit of a Commercial Director in a mid-sized company, plus venture-building experience. I know both sides: the clean model and the pressure of quarterly numbers. Companies build strong products. At some point strategy and day-to-day operations start to clash, and revenue turns into a black box. That is where I come in. I work with established mid-sized companies (10 to 200 million in annual revenue) and B2B tech scale-ups, technical enough to build at the tool and data level, not just advise.
The strongest stack today is not a patchwork of point solutions, each covering just one slice. I compose around your core: the CRM as system of record, the warehouse as the source of truth, AI and automation as the layer that turns it into a revenue engine. What already works, I optimize instead of starting from scratch.
An exemplary stack I command in depth, from concept to implementation. Not a complete list, but the tools I deliver with.
In a free 30-minute intro call we find the fastest lever in your commercial engine and a possible way forward.